Michael Reitblat

Forter is a provider of software as a service that protects online marketplaces and retailers from fraud. Following the pandemic’s e-commerce boom, hackers have begun to alter their methods for retail fraud and abuse. Retail businesses know this trend and invest vast amounts of money and resources in fraud management. Retailers have been a prime target of fraudsters, whether through fake payments, personal checks, cash, return receipt fraud, or in-store credit application fraud. However, recent years have been harsh on the sector. The reasons vary from economic conditions, market violations, after-effects of the pandemic, and many others.

New retailers might not recognize their need for advanced fraud protection until a crisis, like a wave of chargebacks, losing access to their payment processing services, or earning a reputation among customers. Forter delivers a superior customer experience while reducing chargebacks and false declines by up to 90%. “Forter is a software as a service (SaaS) company that provides fraud prevention technology for online retailers and marketplaces. It has offices in Tel Aviv, London, Singapore, and New York. The enterprise has its headquarters in New York. The firm extends an impressive range of solutions for fraud management.

FRAUD MANAGEMENT

“Merchants can lose up to 75x more revenue to false declines than to fraud, so ensuring your fraud solution doesn’t over-rotate on fraud prevention and delivers the highest approval rate is more critical than ever. The Forter Decision Engine, powered by 1.2B+ identities in our cross-merchant dataset, makes instant trust assessments at checkout. Our technology uses the speed of AI to make decisions, the sophistication of machine learning to detect patterns across vast datasets,” says Michael Reitblat, Co-founder and CEO.

CHARGEBACK RECOVERY

Clients have proactively managed all chargebacks, improved win rates, and recovered lost revenue with Forter’s fully automated Chargeback Recovery solution.

IDENTITY PROTECTION

Recently, it could be concluded that there has been an unhealthy rise in fraud attempts in the form of duplicate and fake accounts. Both legitimate customers and attackers leverage these methods. The Identity Protection solution from Forter takes a specialized approach toward tackling the issues. “Forter Identity Protection works by understanding the “who” behind a transaction and helps to keep your platform secure by ensuring bad actors are blocked and that legitimate customers honor limits you set for the number of accounts they’re allowed to create. In addition, Forter Identity Protection allows you to reduce your reliance on MFA to cases only when it is necessary to verify identity,” adds Reitblat. The Identity protection solution is all about ceasing account takeovers and preventing the creation of fraudulent accounts to safeguard account integrity and drive consumer loyalty

FORTER ELEMENT FOR PSPS

The PSPS minimizes fake positives and chargebacks by about 90%. At the same time, more transactions are approved. Also, the decisions are supported by an optional chargeback guarantee.

ABUSE PREVENTION

Customer abuse has become commonplace. Unfortunately, this aspect leads to huge losses every year. The Abuse Prevention from Forter helps safeguard identity-based, real-time decisions.

“Retailers have been a prime target of fraudsters, whether through fake payments, personal checks, cash, return receipt fraud, or in-store credit application fraud”