CG Life has recently consolidated its public relations and social media teams to form a strategic communications group, a move that follows its acquisition of Berry & Company Public Relations. This integration marks a significant step in enhancing CG Life’s capabilities in marketing and communications.
Erik Clausen, a managing partner at CG Life, has been appointed to lead the newly formed group. Clausen emphasized the challenges faced by emerging pharmaceutical companies in navigating the complexities of commercialization and addressing the needs of patients. He highlighted the group’s strategic approach to communication, aiming to effectively engage corporate, clinical, and research stakeholders from preclinical to commercial stages.
Joining Clausen in this endeavor is Karen Sharma, who brings extensive experience from her tenure at MacDougall Advisors, where she served as managing partner specializing in biopharma public relations. Sharma now holds the title of Senior Vice President of Public Relations at CG Life, contributing her expertise to the expanding business.
CG Life’s recent growth includes the acquisition of Toolhouse, a digital agency that doubled the company’s size by adding over 60 new staff members. This expansion reflects CG Life’s strategic vision under the leadership of CEO David Ormesher, who has rebranded the company and pursued strategic acquisitions to strengthen its market position.
Overall, CG Life’s initiative to create a dedicated communications group underscores its commitment to providing comprehensive and strategic communication solutions in the biopharma sector, poised to navigate the evolving landscape of healthcare communications with agility and expertise.