The banking and insurance sector is currently encountering unparalleled challenges and opportunities in the swiftly evolving digital landscape. As customer demands continue to rise and competition becomes fiercer, financial institutions are actively seeking novel approaches to elevate customer experiences, streamline marketing efforts, and stimulate growth. A potent solution that has emerged is Martech (Marketing Technology), which can effectively tackle these obstacles and drive the industry towards progress.
What is Martech?
Martech is a broad term that encompasses a wide range of technologies that are used to support marketing activities. These technologies can be broadly categorized into four main areas:
Customer Data Platforms (CDPs): CDPs collect and unify customer data from multiple sources, providing a single view of the customer. This information can then...
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